Adit Marketing - Social Media Campaign Planning & Preparation
The name of this campaign?
What is the purpose of this campaign?
eg. Get more clients signed up for xyz service.
What is the goal of this campaign?
eg. Start a conversation with business owners, about creating a website that work to promote their business for them.
Who will benefit from this goal and be an ideal client, who we can easily contact via digital media?
WHO:
WHERE:
BUSINESS TYPE:
NO. OF EMPLOYEES:
AGE:
OTHER INFO:
PERSONAL TRAITS:
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WHERE THEY SPEND TIME ONLINE:
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What problems are we solving for the Target Audience, with our products or services?
Pain Points
Solution
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What messages/story can we tell to engage the target audience that solves their problems and promotes our products/services?
The story line / The Main Message
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Stage 1
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Stage 2
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Stage 3
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Stage 4
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Stage 5
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What keywords will target audience use to search for your solution?
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What channels should we use to get our message across to the Target Audience?
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What content do we need to create to tell our story and deliver our message?
What content to post on each channel and when?
What do we want the target audience to do when they see our campaign & how will we measure the results?
Blog
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Facebook
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Instagram
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Linkedin
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Twitter
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Email
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Who will monitor the comments & respond?
CHANNEL
MONITOR
RESPOND
Blog
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Facebook
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Instagram
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Linkedin
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Twitter
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Email
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How do we measure what the target audience does in response to our campaign?
